Labour intensive . Test Prep. Advantages & Disadvantages of Personal Selling• Advantages: 1. Salespeople ask questions of prospects to understand their particular needs and then try to sell the benefits of the most appropriate solution to meet those needs. In this unit, we will understand the advantages and disadvantages of selling. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Selling can be through different ways for example direct selling, selling on the internet, selling on retail stores or personal selling. 3. This preview shows page 18 - 22 out of 23 pages. Disadvantages of personal selling. Potential ethical problems 14. One of the disadvantages associated with personal selling is that: A)cold calling is easier than direct mail advertising. Personal selling focuses on personal problems of customers. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance […] If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Merits of Personal Selling: Advantages and Disadvantages can accrue from the non-public communication. Advantages. Disadvantages of Personal Selling. Sales force/management conflict 3. Personal selling ensures development of relationship between the sales person and the prospective customer. It is comparatively more effective and result-oriented. Advantages of Personal Selling 3. POS merchandising involves face-to-face contact between sales representatives of producers and the retail trade. Involvement in the decision-process 5. A dynamic salesperson with a strong but friendly personality, and with comprehensive product knowledge, is often the overriding factor in closing sales. Top Answer. Disadvantage, you know the subject TOO well. High cost 4. Personal selling is the most effective tool at certain stages of the buying process, particularly in building up buyers' preferences, convictions, and actions. Poor reach 5. Disadvantages of Personal Selling: 1. A final strength of personal selling is the multiple tasks that the sales force can perform. Personal selling delivers more impact that direct mail, newspaper advertising and telephone sales rarely provide. Industrial Selling Environment3 Exogenous Variables:3 Endogenous variables:3 FOUNDATIONS OF PERSONAL SELLING: AN ORGANIZATION CUSTOMER FOCUS:5 Promotion and role of personal selling:7 Personal selling: the conceptual framework:9 Stages of the selling process9 Personal selling and Competition:12 Scene 1: NEW FIRM, NEW PRODUCT LINE/MIX13 Scene 2: NEW UNKNOWN FIRM AND … The personal sale would achieve success easily when it is backed by another marketing tools such as advertising or public relations. Allowing for two-way interaction 2. Inconsistent messages 2. One of the tools we often use to do this type of planning is an irrevocable trust. Allowing for two-way interaction. Wiki User Answered . Its advantages include the following: 1. Owing to this very reason, the conversion rate as the name itself suggests, it involves face to face selling. The ability to interact with the receiver allows the sender to determine the impact of the message. Disadvantages of personal selling explaining the. Asked by Wiki User. Personal selling should be part of a wider sales mix, alongside telesales, email marketing, sales promotion, advertising, and public relations. A lot of people do not like to sell themselves. There are a number of advantages and disadvantages of personal selling. However, television demonstration is much limited. • This method is persuasive as it involves personal communication. There is direct interaction between the buyer and the seller. The training of the salesperson is also a very time consuming and costly process. Advantages and Disadvantages can accrue from the personal communication. It is seen that in some cases, despite knowing some shortcomings of a product, customer tend to purchase it simply because of personal relationship with the seller. Personal selling has several important advantages and disadvantages compared with the other elements of marketing communication mix (see Table 8.6). Personal selling can take place through two different channels – through retail and through direct-to-consumer channel. Source of research information• Disadvantages: 1. Personal Selling as a marketing communication tool. Physical stores have a salesperson that guide and advise the cutsomers of what kind of product is available based on their needs and demands. Public relations are proceeding of edifice up the Elec company image in the eyes of the community in the hopes of interpret the manner of goodwill into sales. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. The main advantages and disadvantages of personal selling can be summarised as follows: Point-of-sale merchandising can be said to be a specialist form of personal selling. Advantage, you know the subject exceedingly well. 2011-02-03 10:27:22. The moment the salesman moves out, the clientele drops down to the detriment of the firm. However, the advantages can outweigh the disadvantages in certain situations. See Answer. D)it can be directed toward those customers with the highest potential. Point-of-sale merchandising is a specialist form of personal selling. Detail Demonstration: Except television advertisements, demonstration is not possible. Personal selling is typically a one-on-one process by which a company's sales representatives personally work with prospects to recommend the best product or service to match their needs. A salesperson can gauge the customer’s reaction to a sales approach and immediately adjust the message to facilitate better understanding. A salesperson can gauge the customer’s reaction to a sales approach and immediately adjust the message to facilitate better understanding. Personal Selling Advantages and Disadvantages of Personal Selling The nature of personal selling positions this promotional tool uniquely among those available to marketers. References 1.Marketing Management by Dr.karunakarn 2.Marketing Management by Dr C.B.Momoria Dr. Pradeep Jain and Dr Priti Mitra 3.Marketing Management by Ramaswamy and Namakumari 4.www.google.com … Advantages and Disadvantages of Personal Selling. School Strathmore University; Course Title FIT BBT 101; Type. Merchandising involves face-to-face contact between sales representatives of producers and the retail trade. Personal selling involves person in selling activity.Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called Personal selling. You want it; it becomes easier for the sales representative to convert the customer. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Personal selling is determined by personal communication between your retailer and buyer. Can only reach a limited number of customers. Lack of distraction 4. The firm’s fortunes are tied to the loyalty of consumers which, in turn, depends on the very presence of salesman. Personal communication should have an impact than messages delivered through advertising media, so that the selling can be done at a better approach. State five advantages and five disadvantages of personal selling in product promotion. July 11, 2018 Kirsten Howe One of the things we do at Absolute Trust Counsel is assist families with a disabled senior to preserve assets and also become eligible for Medi-Cal assistance to help them pay for nursing home care. Personal selling allows the seller to convey more information than other promotions. 4. Undoubtedly, the most significant strength of personal selling is its flexibility. But personal selling must not be overlooked: it remains an extremely important part of a salesperson’s arsenal and is a skill every good salesperson must master. Personal communication must have a direct effect than messages shipped through advertising press, so the selling can be done at a better approach. It involves personal interaction between two or more people, so each person can observe the other's needs and characteristics and make quick adjustments. While online selling definitely has been a boon because of the ease and convenience of shopping, one thing that it lacks is personal shopper assistant. What are disadvantages to personal selling? Limitations. • In personal selling the buyer is able to make informed decisions. Disadvantages Of Personal Selling 1.Cost of employing sales force 2.In addition to basic pay incentives are to be provided 3.Sales person can only call on one customer at a time. Disadvantages of Owning Your Personal Residence in an Irrevocable Trust. 30. This helps in making sales. C)it is expensive. Advantages and Disadvantages of Personal Selling The most significant strength of personal selling is its flexibility. Personal selling is such a process-direct and close between the customer and salesman that the consumer loyalty depends on the presence of such a salesman. E)all of these. Moreover, the sales representative can adapt according to the needs of the client and can change the script accordingly. • The salesperson can demonstrate the operations and use of the product. ADVERTISEMENTS: After reading this article you will learn about Personal Selling:- 1. Answers. Impact. Personal selling is a part of a company’s promotion mix, beside with public relations, sales promotion, and advertising. High cost. Personal selling depends on personal communication between the seller and buyer. B)a salesperson often change the message based on consumers' needs. 9 10 11. Personal selling is just one of many skills you should have in your sales toolbox. However, online stores do not have the same pathway to purchase. Tailoring of the message 3. In this two-way communication, the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in light of this knowledge. Meaning Personal Selling 2. Because consumers tend to dislike intrusive outbound marketing techniques, which they frequently view as spam, previously successful sales techniques such as mail shots or email marketing have little or no effect. Expensive . You also know what the customer's key objections are on each sell. And, if you know how to sell, then you have another advantage. But the audience with the customer should Challenges in Personal Selling Personal selling involves face-to-face contact with a customer. The most significant strength of personal selling is its flexibility. Meaning of Personal Selling || Advantages and Disadvantages ? Uploaded By thomesthomes; Pages 23. Salesman can provide a detail demonstration and can supervise when customer is making the actual use of products. 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